Digital gold is a new age investment instrument that allows you to invest in 24 Karat purest gold, which is then stored in MMTC-PAMP’s secure vaults under your ownership Buy Gold Online. If you wish to take possession of the same, you can redeem digital gold for 24 Karat/ 999.9 purest gold coins and ingots from MMTC-PAMP. MMTC-PAMP is India’s leader in digital gold and you can buy digital gold online through our trusted partners like Paytm, PhonePe, and GPay. You can also reach out to your relationship manager in firms like Aditya Birla Capital, HDFC Securities, Motilal Oswal among others to manage your digital gold investments.
Jewellers in India are gearing for the upcoming festive season in a unique way as they plan to maximise sales during the period.
Many jewellers in the country have started selling gold online for as low as Rs 100 to boost sales after the pandemic disrupted business. While there are some portals that sell gold online, this is the first time major jewellery businesses are making a move to the digital space to sell gold.
Online gold sales saw a significant uptick after the pandemic, forcing traditional jewellers to reassess their business and move online.
Jewellers such as Tata Group’s Tanishq, Kalyan Jewellers India Limited, PC Jeweller Limited and Senco Gold and Diamonds are going to launch or have already launched offers to sell gold online, reported Bloomberg.com.
They plan to sell online either directly to customers or through tie-ups with digital gold platforms. However, customers can take delivery of the gold once they purchased at least a gram of gold. A gram of gold costs around Rs 4,500.
While online gold buying is not a new concept in India, it was offered by only some e-commerce, some dedicated portals and mobile wallets.
GOLD DEMAND DURING FESTIVE SEASON
Gold sales usually rise during the festive season as many households are looking to purchase the yellow metal during this period. However, physical sales of gold and other jewellery took a big hit after the Covid-19 pandemic.
Many Indians, especially the younger tech-savvy population, are now buying gold digitally in order to avoid visiting the store.
Experts believe that the online gold business in the country will grow further in the coming years. They also believe that online gold purchases also doubles up as a better investment option as compared to physical gold.
The fact that buying gold online is more flexible and cheaper has attracted a lot of people ahead of the festive season. The drop in gold prices has also contributed to higher sales volumes on digital platforms.
0 Comments